A development of houses, shops, offices and a restaurant on farmland in Great Bromley has been turned down.
Tendring District Council (TDC) rejected the scheme for the site of Pond Farm in Hall Road which also included parking, a new footpath and open space.
The outline planning application was submitted by Mike Volf and Stour Valley Construction and Groundworks.
It was described as a "community facility led development" with 32 houses and bungalows and proposed turning converting the existing Pond Farm into a restaurant.
A nearby barn would be turned into delicatessen and tea room with other outbuildings for a farm shop and a former coach house used as a post office.
A car park of 80 spaces would be provided to serve all the various commercial use4s on the site.
Great Bromley Parish Council objection to the application on the grounds that it was inappropriate and the local demand had not been justified.
A recent affordable housing survey carried out in the village had shown there is sufficient housing already.
TDC received 56 letters of objection to the plans which raised concerns about loss of character, the traffic impact, lack of need for facilities, impact on wildlife, overdevelopment as well as the impact on flooding and drainage.
There were also ten letters of support from those who thought it would be good for the village and provide employment and local services.
TDC stated that site is outside the proposed settlement development boundary for the village and it is not allocated for any form of development in Local Plan.
It was also felt that in this case the public benefit from the scheme does not outweigh the harm to the character and appearance of the countryside.
The developer also failed to provide a legal agreement before the plans were determined to earmark contributions towards local provision of affordable homes or services.