Love Clacton campaign looking to raise its game

Tuesday, 1 May, 2018

A popular campaign aimed at bringing in the visitors to Clacton is looking to up its profile with a stronger presence on social media.

Love Clacton was launched in 2015 and has proved a success with a rise in numbers being drawn to the town and more money being spent in the area.

Now those behind the campaign are looking for the right person to help it to reach out to more people than ever before.

After three years of regional television advertising the next move is to boost Love Clacton’s presence on Facebook, Twitter, You Tube, Instagram and other social media channels.

Clacton Pier, Clacton Pavilion and Tendring District Council (TDC) who run the initiative feel it is time for a change of direction and want to freshen up their approach.

Billy Ball, a Director at Clacton Pier, said that the town has a great deal going for it with a significant investment by both the private and public sector in the past few years.

“There has been a massive improvement in the Clacton seafront area since we launched the campaign three years ago and things are very much on the up,” he said.

“We feel that we need to capitalise on the improvements to facilities and attractions – the Pier is currently carrying out the biggest ever development since it was established and other businesses are also pumping in the cash.

“We are still looking at pushing our traditional British seaside image with a modern twist providing a fun-filled time for families.”

Billy Peak from Clacton Pavilion said it has been agreed that there is a need for a dedicated social media specialist who can take the campaign to the next level.

“We all love Clacton – and we know that many others do as they tell us so,” he added. “Now we need to spread that vital message as far and as wide as we possibly can.

“While we have a social media presence it could be a lot stronger and we are looking for the right person to help us achieve our goal.

“It may be that they already deal with a number of companies and would like to add us to their list of clients. If you think you are that person then get in touch!”

TDC is continually supporting schemes to help its tourist industry thrive and grow.

Mick Skeels, TDC’s Cabinet Member for Leisure and Tourism, said it was recognised that social media was a critical way to attract people to Clacton.

“Traditional media still have a role to play, but the power of social media means everyone potentially has the power to be an ambassador by sharing the message of how much they Love Clacton,” he said.

“TDC is supportive of this fresh approach to the campaign and the need to strengthen how we reach visitors old and new.”

Love Clacton is a serious commitment to – and a vote of confidence in - the town.

It is based on the themes of loving family time, loving making memories, loving excitement, and loving days by the seaside.

If you are up to the challenge of taking the campaign to the next level contact Sharon Charters at sc@clactonpier.co.uk

Last updated on: 01/05/2018 - 08:50