Hundreds of festive shoppers packed into Clacton Town Square to watch Towie’s Dan Osborne switch on the Christmas lights.
Dan, who is appearing in panto in Beauty and the Beast at the town’s Princes Theatre, was joined by members of the cast on Saturday evening (Dec 2).
The Clacton Town Partnership organised the event which included live music, entertainment and a spectacular laser show.
The lasers had been brought in from 300 miles away in Blackpool and replaced the usual fireworks.
A 30ft Christmas tree gifted to Clacton by Prestec UK burst into light as did 43 other smaller trees around the town centre as Dan pushed the button.
“It was pretty cold up on the stage but the crowd were really loud and enthusiastic,” he said. “I am looking forward to seeing them again over the next month when they come along to the panto which starts on Saturday.”
The whole event lasted from 4pm to 6pm with the switch on taking place at 5pm.
Beauty and the Beast, which is being put on by Polka Dot Pantomimes, runs at the Tendring District Council (TDC) run Princes Theatre from December 9 to January 1.
Tickets are available from the box office on 01255 686633 or online at www.princestheatre.co.uk