Organisers of events taking place around Tendring are being encouraged to use a free promotional system.
Tendring District Council (TDC) hosts a calendar of events on its website, with upcoming ones featured on the homepage, and people can submit a request for their activity to feature.
TDC is currently developing a leisure and tourism app to help promote events in the district, and the online What’s On section will be used to pull details onto the mobile application.
People can view website and submit their event at https://www.tendringdc.gov.uk/leisure/events-entertainment/whats-on
Event information, posters and leaflets can also be sent to the Tourist Information Centre, located in Clacton Town Hall, by sending them to LOInformation@tendringdc.gov.uk or calling 01255 686633 to find out more.
Mick Skeels, TDC Cabinet Member for Leisure and Tourism, said the authority recognised the importance of tourism.
“Tourism is worth more than £370million to the district’s economy, supporting more than 8,000 jobs, and that has been steadily rising year-on-year,” Cllr Skeels said.
“Evidently flagship events such as the Clacton Airshow help with that, but we must not lose sight of how important events are right across the district, such as garden shows and heritage open days.
“They all help bring people into Tendring, or even get our residents out and spending, so anything we can do to help promote them has to be a good thing.
“Our Tourist Information Centre and our website are two ways of doing that, and we are confident the app will help to further promote the wonderful things going on in Tendring.”