Support for parents who have lost a young child is being shown by Tendring District Council (TDC) next month.
The authority will be marking Baby Loss Awareness Week from 9-15 October by lighting up Clacton Town Hall in pink and blue.
In addition a Remembrance Ribbon Display will be hosted at the Clacton seafront gardens, where people can leave a ribbon to remember a loved one.
It is the third year the ribbon display will be held on the seafront, organised by local resident Maria Gormley, Supporter Care Co-ordinator from Sands, one of the charities involved supporting people with stillbirth and neonatal death.
Jeff Bray, TDC Chairman, said this was a cause close to his heart.
“Baby Loss is not something which is talked about enough. It can be very hard for parents who have lost a child, whether before, during or shortly after birth, so to know they have the support of our community can be a huge help,” Councillor Bray said.
“Whether it is an opportunity for them to share their story and air their grief, or quietly reflect and mourn, I hope that by lighting up our offices and hosting this ribbon display we can show bereaved parents that we stand with them.”
This year businesses are invited to sponsor a teddy on the seafront display to raise funds for Sands. To find out more, and to donate, visit www.justgiving.com/fundraising/ribbon-display.
Baby Loss Awareness Week was started 19 years ago by a group of bereaved parents, and is supported by more than 60 different baby loss support charities and groups. It ends on October 15, internationally recognised as Pregnancy and Infant Loss Remembrance Day.