A strong message is being sent out to premises in Clacton Town Centre not to sell alcohol to people who are already drunk.
Tendring District Council’s (TDC) Licensing Enforcement Officers have visited off licences and retail off sale alcohol sites to remind them of their responsibilities.
The officers are also supporting retailers who are often abused themselves by drunks attempting to buy alcohol.
Licensing Officers have supplied posters to put up in shops and credit card sized cards to be handed out to customers explaining why they have refused to serve them alcohol.
The posters and cards help to diffuse what can sometimes be a difficult and tense situation when people are being refused alcohol.
The initiative was carried out as part of Tendring’s Community Safety Hub’s support for the Reducing the Strength Scheme which aims to reduce the sale of cheap super strength lagers, beers and ciders, particularly to street drinkers.
Mark Cossens, Chairman of TDC’s Licensing and Registration Committee said the Reducing the Strength Scheme is ongoing and the focus must be kept up.
“We want the town centre and its shops safe for residents, visitors, businesses and their staff by tackling alcohol related anti-social behaviour by a minority of persons at its source,” he said.
“It is an offence to sell alcohol to a person who is drunk and a shop could lose their alcohol licence by doing so.
“We have already had one review of a shop’s alcohol licence and are prepared to vigorously review other licences if it becomes necessary.
“What we want is for off licences and other alcohol retail outlets to sell alcohol responsibly and work closely with us to keep Clacton a safe and welcoming place to come to for shopping and leisure.”
Inspector Darren Deex of Essex Police said these kinds of initiatives are exactly what the Tendring Community Safety Hub is all about.
“No one, not the Police or the Council, has the resources to tackle alcohol related anti- social behaviour on their own,” he added.
“The Community Safety Hub, which brings a variety of agencies and services all working together in one place, makes sharing scarce resources possible so that they can jointly be targeted at where the problems are.
“It’s joined up partnership working and also joined up thinking and is definitely the way forward if we are all to continue doing our best to keep our residents, visitors and businesses in Tendring as safe as possible.”