A successful TV advertising campaign to promote Clacton is to be continued for a third year - and expanded.
Love Clacton will be screened on ITV this season as well as featuring on paid for social media channels.
Spending on tourism has risen from £353,637 million per year to £364,608 million per year in the latest annual economic impact figures for Tendring – that’s £1million a day.
It provides 16.2 per cent of all employment in the District, which is again up on previous year and equates to 8,145 jobs, up from 7,902.
The Love Clacton campaign, which costs tens of thousands of pounds, is once again being spearheaded by Tendring District Council (TDC), Clacton Pier and Clacton Pavilion.
It is being revamped and refreshed in terms of footage and has once again been produced by Joli Studios and John Lyddon.
Billy Peak from Clacton Pavilion said it was a no brainer.
“There is real momentum gathering in Clacton’s tourism offer at the moment and we must continue to build on that if we are to thrive,” he said.
“We have found this to be a really profitable partnership with Clacton Pier and the Council and we were happy to sign up again this season.”
The brand and identity of the campaign will take the same theme having already proved successful.
Billy Ball, a director at Clacton Pier, said that the investment is working for everyone.
“It shows the confidence that exists in both the public and private sector with both contributing to Love Clacton,” he added. “Things are definitely on the up and it is important that we put money into getting that message across to potential customers.”
Mike Carran, TDC’s Head of Sport and Leisure with responsibility for tourism, said that linking in with Joli Studios and John Lyddon definitely worked.
“He has been on board from the start and understands what we are trying to achieve and provides that consistency of message,” he added.
“The campaign is proving its worth and we are investing in the wider Tendring economy, jobs and employment. It is vital that we do not go backwards and carry on working in partnership with the same goals.”