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There are several ways to evaluate the export potential of
your products and services in overseas markets. The most common
approach is to examine the success of your products domestically.
If your company succeeds at selling in the U.K. market, there is a
good chance that it will also be successful in markets abroad, at
least those where similar needs and conditions exist.
Another means to assess your company's potential in exporting is
by examining the unique or important features of your product. If
those features are hard to duplicate abroad, then it is likely that
you will be successful overseas. A unique product may have little
competition and demand for it might be quite high.
Finally, your product may have export potential even if there
are declining sales in the U.K. market. Sizeable export markets may
still exist, especially if the product once did well in the UK but
is now losing market share to more technically advanced products.
Other countries may not need state-of-the-art technology and/or may
be unable to afford the most sophisticated and expensive
products. |